Trailborn brings a fresh, experience-driven approach to contemporary hotels in America’s most stunning outdoor destinations. With its first two locations in Estes Park, Colorado, a gateway to Rocky Mountain National Park, Trailborn recognizes an untapped market opportunity. By blending the urban, affordable hotel experience with the great outdoors, Trailborn makes America’s wilderness more accessible to young city dwellers. The brand is built on modern hospitality themes, emphasizing quality food and drink, contemporary design, communal spaces, and local programming. The name honors its flagship location while offering emotional resonance and flexibility, allowing for seamless expansion to new locations in the future. Its visual identity combines a clean, sophisticated typeface with hand-crafted graphic elements inspired by trail markers, capturing the essence of Trailborn: a journey into nature, self-discovery, and adventure.

Brand Strategy, Naming, Verbal Identity, Experience Strategy, Consumer Journey, Merchandise & Swag