In their first entrepreneurial venture, three childhood friends, united by a shared passion for beer and brewing, set out to create a community-driven brewery. The Protagonist team built a strong brand with a clear social mission: to foster better communities through the art and culture of beer. They brought this vision to life through straightforward consumer communication, an exceptional brewpub experience, and a thoughtfully designed visual identity—complete with a unique secret code that fostered a sense of exclusivity among in-the-know patrons.

Brand Strategy, Naming, Verbal Identity, Experience Strategy, Food & Beverage Direction