Despite a 150-year legacy, Mountain Valley Spring Water struggled to gain visibility against premium European bottled water brands. By leveraging its distinct American heritage, culinary credibility, and renowned quality, Mountain Valley embarked on a comprehensive rebrand that included new packaging and a refreshed visual identity. This strategic shift, combined with an innovative communications approach, fueled retail expansion, secured restaurant partnerships, and significantly boosted public awareness. These efforts culminated in Mountain Valley's acquisition by Cott Corporation for $78.5 million in 2018.

Brand Strategy, Packaging, Marketing Activations