Over the past decade, women’s sexual wellness has evolved significantly, aligning more with beauty and personal care standards. In contrast, men's sexual wellness has lagged, with many brands continuing to promote outdated, hyper-sexualized stereotypes, often neglecting inclusivity and healthy representations of sex. Goodparts was created to bridge this gap, integrating men’s sexual wellness into their personal care routines and styles. Founded independently in October 2020, Goodparts' forward-thinking approach, high-performance products, and sleek minimalist design have earned features in prominent publications like PAPER Magazine, GQ, and Men’s Health. Goodparts is available at verygoodparts.com, The Standard Hotel, and Urban Outfitters online.

Brand Strategy, Naming, Creative Direction, Product Innovation, Packaging, Social Strategy, Marketing Activation