People love their ice cream, but… does their ice cream love them back? If it’s Coolhaus, the answer is a resounding “yes.” From its unique, nostalgia-inducing flavors to the practicality of handheld sammies and cones—and its strong commitment to diversity, inclusion, and social responsibility—Coolhaus embodies a brand built on love and dedication to its community. The brand’s direction embraced a fun, flirty, and youthful vibe, reciprocating the love people have for Coolhaus through buzz-worthy, post-inspiring OOH advertisements. Final execution of graphics and copy was developed by a third-party agency.

Campaign Concept, Copy Direction