A vegan-leather handbag brand with a mission-driven focus, Angela Roi initially attracted a select group of devoted followers drawn to its ethical principles. By refining its purpose into consumer-friendly messaging with broader appeal and adopting a new visual identity that merged high fashion with humanitarian values, Angela Roi successfully elevated its brand to the forefront of luxury. This evolution allowed the brand to resonate with both fashion-forward and eco-conscious consumers, significantly expanding its reach and influence.

Brand Strategy, Verbal Identity, Copywriting